For many the name Cola is a relatively new name. But Cola has a rich history behind it. Cola was originally founded in 1977 as Mondello Crankshaft with Joe Mondello (of cylinder head porting and Dr. Oldsmobile fame) and Raul Negrete. Within a few years Mondello Crankshaft became L.A. Billet Crankshaft. L.A. Billet is the original innovator of the non twist 4340 crankshaft. They were building these cranks long before anyone else including General Motors. Today L.A. Billet is just a memory and Cola Crankshafts remains the leader in premium racing crankshafts. With applications for Small Block and Big Block Chevrolet and   302 and 351 Ford Cola has cranks that will allow you to race super street to prostock... failure free!